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" CV Cadre commercial vins et alcools Europe " |
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Curriculum Vitae
Cadre commercial vins et alcools Europe
Etat civil : 12/07/1980 Driving license French Citizen 31 years - Married Expérience professionelle : 2007-2011 Can Gavatxo, Founder and Manager: French Grocery Store, Wine shop and Caterer in Barcelona, 5 years • Opening of a French gourmet food shop in the district of Gracia in Barcelona • Initial market analysis, supplier selection and negotiations, legal and administrative setup, import logistics • Definition of the product assortment and pricing strategy, performance analysis • Merchandising : construction and decoration of the point of sale • Communication : website creation, distribution of marketing materials, listing in guidebooks and websites • Customer recruitment and loyalty initiatives: weekly tastings, exceptional opening during major cultural events (e.g. Gracia Festival), promotions, sponsorship • Development of special offers: catering, special events and cooking classes • Operational management: procurement, inventories, accounting, cash and working capital management • Management: supervision of several interns and temporary staff Main achievements: - Turnover: 50 000 € in 2011 - Development of a strong local reputation and a loyal customer base - Organization and catering of several large events with over 150 guests - Successful media presence (3 TV interviews, 2 radio interviews, 12 news articles, +30 web appearances) 2006 Cognac Ferrand, New England Area Manager, Boston, 1 year • Business Unit Manager covering 5 New England States (MA, ME, NH, RI, VT) • In charge of developing the group's 7 mains strategic brands • Management of distributor relations, including commercial negotiations (volume objectives, prices, promotions...) • Distributor support: customer network development, search for customers in the On- and Off-Premise market segments, operational marketing, advertising, creation of marketing materials, organization of tasting events • In charge of managing the Business Unit: administration, logistics, accounting and finance, etc... Main achievements: - Sales growth of +136% and +133% of 9 liter case volumes - Achievement of commercial targets set by the company for strategic brands 2005 Cognac Ferrand: Marketing Assistant Manager in Paris, 6 months • Training on products, marketing and sales methods • Sales visits to specialized stores in the Paris area • Participation in the main European wines and spirits trade fairs • Creation of packaging and marketing documentation for new product lines 2004 CARREFOUR Madrid, Procurement Assistant in the "Wine" purchasing department, 6 months. Execution of a merchandising study and creation of the offer catalog 2003 CVBG, Bordeaux wine negociant, Assistant Export Sales Manager, 6 months. 2001 CARREFOUR Shanghai (China), Assistant Head of IT department, 3 months Formation : 2004-2005 Master's degree in Wine Marketing and Management - INSEEC - Bordeaux 2001-2004 Degree from Ecole de Commerce Européenne ECE - INSEEC - Bordeaux Major in Marketing and International Trade 2002 Bachelor of Business degree, Marketing, semester in Auckland AUT (NZ) 2000 Baccalaureat STT ACA, Tersac high-school, Meilhan-sur-Garonne Intérêt : Languages: French (mother language), English (fluent), Spanish (fluent) Software: Word, Excel, PPT, Sphinx, Access, Explorer etc... Sports: Handball, skiing, tennis, badminton, golf, squash Entertainment: Wine and Spirits culture, gastronomy, cinema, fishing, travel, nature
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