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" CV Cadre commercial vins et alcools Toute la France " |
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Curriculum Vitae
Cadre commercial vins et alcools Toute la France
Etat civil : 17/06/78 Célibataire Expérience professionelle : Avril 07 - Present: LVMH, MOËT & HENNESSY - Market Manager - Caribbean Martinique, FWI Regular travels to Guadeloupe, French Guyana, St Barthélémy, Bahamas, Barbados, Bermuda, Cayman Islands, Jamaica, Virgin Islands (USVI & BVI) and Turks & Caicos. •Manage a network of third-party distributors by ensuring partners fulfill Moët Hennessy objectives (quantitative and qualitative). •Develop and implement annual business plan in line with each Moët Hennessy brands strategy. •Manage business performances and marketing expenses. •Develop Moët Hennessy brand awareness and interest within third party distributors. •Enhance brands marketing activities to reinforce their premium positioning in each market. •Results: Increase revenue by 8.8% from 2007 to 2008. Maintain strong market share of the Moët Hennessy portfolio in 2009 despite of the worldwide economic downturn. Strong increase in 2010 vs 2009: +13% in volume and +13,9% in net revenue. Jan 06 - Mars 2007: SELECT WINES, Sales & Marketing - Moët & Hennessy Product Educator - Canada Toronto, Canada •Proactively seek to increase sales opportunity in key Toronto Licensee Accounts. •Provide customer service and support by managing budget and POS material allocation. •Analyses of performance of 10 Liquor Control stores and negotiate new listing and product shelf positioning. •Brand Ambassador for Moët & Hennessy brands in Ontario. •Results: Increase Select Wines On-trade sales (+12%) by developing strong relationship with key restaurants and nightclubs in Toronto. May 04 - Dec 05: LVMH, MOËT & HENNESSY - Assistant Business Development - Canada Toronto, Canada Frequent travels to Canadian key cities. •Set up of commercial and marketing plans with the Ontario Managing Director. •Co-ordination and follow up for overall promotion of the brand throughout the 4 major markets. •Work in the field with sales teams to increase Moët and Hennessy brands on-premise penetration. •Brand ambassador and trainer for Select Wines teams, Liquor Board employees and On-trade staff. •Analysis of national monthly performance against competition and set up of corrective actions. •Results: While the champagne category is down Moët & Chandon still records a steady growth by becoming number one in Alberta and reinforcing is second position in Canada. Hennessy is reinforcing its market share against decreasing competition. July 03- April 04:H MOUNIER, Marketing and communication assistant - Worldwide Cognac, France •Set up overall company Internet strategy, and select an Internet agency. •Co-ordination externally the Internet websites (Polignac, Reynac and HMounier) development in three languages (French, English and Russian) and manage the given budget. •Set up of internal process for consumer and partners' relationship management through the corporate website. •Management of POS inventories and orders. •Market research for new product development. •Results: Increased brand presence in eastern countries attributed to the website. Launch of a 12 years old Single Malt Whisky for the French market. Formation : 2002 - 2003: HEC Liège, Master in International Marketing and E-Business as an Erasmus student. Graduated in September 2003 with Honors 2000 - 2003: ESC Rennes, Brittany Business School specialized in Marketing. Graduated in September 2004 with Honors 1999 - 2000: Humberside University (UK), Bachelor of Art in European Business studies; Class 2 Division 2. Intérêt : Language : French, English, Spanish (beginner) and German (Intermediate). Sport : Running, Scuba Diving, Tennis. Hobbies : Reading, Traveling.
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