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" Offre d'emploi MARKETING MANAGER FOOD BELGIQUE " |
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Offre d'emploi
MARKETING MANAGER FOOD BELGIQUE
Description du poste : Title: Marketing Manager, Food Manager: Business Manager, Food Function/Dept: Food commercial team, Hydrocolloids Business Purpose: The market manager, food, is key commercial role in the new Noveon Consumer Specialties hydrocolloids business, responsible for leading the marketing strategy for food ingredients. Successful candidates will drive the new product launch process, ensure strong value proposition development, manage the 4Ps and overall message to market, and will provide insightful assessment of growth opportunities via innovation and portfolio expansion. Key Accountabilities: . Lead the development of and execute the marketing strategy for our food ingredients business, working with the food business team, including channel partner strategy. . Lead the new product launch process via stage gate, working closely with the technical and sales team, ensuring budgets and timelines are met. Build business cases, ensuring appropriate return on total resource investment. Proactively lead post-launch analysis. . Formulate, direct and coordinate market communication activities to promote products, including literature, presentations, sales tools, exhibitions, web and print advertising, direct mail and customer seminars. Manage marketing communications budget. . Provide assessments of food market opportunities using secondary market research and validate using primary market data, including customer and channel partner feedback. . Own and direct the development of customer-centric, robust value propositions for our products, using voice of the customer. Adjust value propositions to reflect latest market intelligence. Work in close collaboration with our food applications and sales team. . Working with the food business manager, provide commercial input to prioritize the food applications and technical service program. . Lead external market surveillance to monitor market trends, direct and indirect competitive alternatives to our product offer and to help identify opportunities for synergistic additions to our portfolio. Maintain market surveillance database, including competitor profiles. . Develop pricing strategies and manage the internal pricing process. . Develop and manage a lead generation process, to capture the value of our marketing communications investment and funnel opportunities to the sales team. Profil du candidat : Required Expertise / Knowledge / Skills: . Technical degree in engineering, chemistry or food science; MBA is a plus . 5+ years of commercial experience in the food industry . Knowledge of food formulation and processing technology desired . Fluent in English; French and German language is a plus . Demonstrated successful new product innovation record, notably food ingredients Modalités de candidature : To apply: Please send you Resume to carmo.delagrandiere@futurestep.be Société : Lubrizol advanced materials europe 0 1348 LOUVAIN-LA-NEUVE Nom du contact : VAN LOOCK ANNEMIE Site Web : http://www.futurestep.com/Opportunities/AD66278
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